Our scents often dictate our hunger. I love walking in Manahattan, partly because every corner has a different smell. One block may be the scent of a hot-dog cart, the next may be the aroma of a pretzel vendor, and the following block may be the smell eminating from a pizzeria. It’s always the same, you smell the aroma and instantly either become hungry or want to sample what you smell. It’s not only Manhattan. Same thing happens to me at say, the Taste Of The Danforth (Greek food festival in Toronto), walking into a friend’s house that just cooked a home-cooked meal, or even a recent trip to Croatia where I smelled corn on the cob roasting at a street vendor’s Barbecue in the city of Zadar; I bought one because it just smelled so good.
So, there it happens. You smell food and it makes you want it. That’s why I love KFC’s unique new advertising method - Aroma product placement - in the office!
Picture this… you’re slaving away in front of your office computer and smell fried chicken. But no, it’s not a collegue eating lunch; it is a deliberately placed aroma by KFC designed to make you hungry. That’s right, KFC’s new marketing campaign for their $2.99 deals include aroma product placement right where you work, in your office.
KFC is placing their chicken in the office mail carts of corporate America in a creative advertising campaign to get to your stomach via your sense of smell. I love it! What a great idea!
What is this blog and what is it about? I’m not quite ready to explain yet, other than it is a blog for an upcoming internet startup (having to do with product placement, advertising, and sponsorships) that will launch in the near future. I’m Tino Buntic and I’ll be launching with a few partners. I cannot disclose who that is either. In the meantime, this will be a blog about… product placement.
I also run another website, TradePals, which provides free sales leads to business professionals across North America. TradePals is totally free and thousands of professionals have created profiles to date, professionals like this Silicon Valley recruiter from San Jose, this Houston Bookkeeper, this Dial-A-Maid Cleaner from Dallas, this provider of business startup workshops from New York, and this San Francisco Roofing contractor. Be sure to visit TradePals and create your own professional profile too.
Reading this story about Fox News repeataedly airing live from in front of investment firm Charles Schwab’s office piqued my interest. There has been a lot of debate online about advertising disclosure (Just try doing a Google search for PayPerPost disclosure to see what I mean. Now, we carry it forward to ask if Charles Schwab paid Fox to broadcast in front of their office and wether or not it is right to do that or not. News Hounds thinks it’s a form of product placement and that Fox should disclose such, if in fact it is (There is no proof that this is a paid ad by Charles Schwab).
Here’s my opinion: If it is true that Charles Schwab paid Fox to broadcast news in front of it’s office building, I see absolutely nothing wrong with that; it’s a different form of advertising and probably works much better than the standard 30-second spot television commercial. Advertisers need to find creative new ways to reach their audience. However, if Charles Schwab’s payment influenced or biased news reporting, I would have a problem with that. That is something that should be disclosed. Otherwise, I don’t believe disclosure is required. But judging from the post on News Hounds, that wasn’t the case.
Take, for example, News Hounds’ own blog. There are certain ads on it that are not disclosed as ads. That’s perfectly fine with me as those ads don’t influence the blog’s content. But, if you take News Hound’s own reasoning, this would be wrong. But it’s not. It doesn’t harm anybody. It’s perfectly OK.
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product placement