KFC Does A Product Placement First - Fried Chicken Aroma In The Office

Our scents often dictate our hunger. I love walking in Manahattan, partly because every corner has a different smell. One block may be the scent of a hot-dog cart, the next may be the aroma of a pretzel vendor, and the following block may be the smell eminating from a pizzeria. It’s always the same, you smell the aroma and instantly either become hungry or want to sample what you smell. It’s not only Manhattan. Same thing happens to me at say, the Taste Of The Danforth (Greek food festival in Toronto), walking into a friend’s house that just cooked a home-cooked meal, or even a recent trip to Croatia where I smelled corn on the cob roasting at a street vendor’s Barbecue in the city of Zadar; I bought one because it just smelled so good.

So, there it happens. You smell food and it makes you want it. That’s why I love KFC’s unique new advertising method - Aroma product placement - in the office!

Picture this… you’re slaving away in front of your office computer and smell fried chicken. But no, it’s not a collegue eating lunch; it is a deliberately placed aroma by KFC designed to make you hungry. That’s right, KFC’s new marketing campaign for their $2.99 deals include aroma product placement right where you work, in your office.

KFC is placing their chicken in the office mail carts of corporate America in a creative advertising campaign to get to your stomach via your sense of smell. I love it! What a great idea!