Entries from November 2007 ↓

You would think that companies that pay for product placement would want their brands shown in a positive way and definitely not the punchline in a joke. Well, it’s good to see that some companies (Verizon Wireless) don’t mind their products spoken about satirically. See this clip from the television show, 30 Rock, to see what I mean:

Product Placement satire started with Wayne’s World and now has evolved to the point where paid product placement is OK with satire.

Verizon paid 30 Rock a fee as well as a promotion on Verizon’s website for the product placement.

We’ve seen product placement in movies, product placement in presidential speeches, product placement in the office, and product placement in comic books.

So what’s next? How about product placement in the opera:

A Bruster’s Ice Cream logo, from a local Pittsburgh ice cream store, is featured in Pittsburgh Opera’s performance of “The Elixir Of Love.”

This is a great way to get advertising income into the Opera and a great way for local businesses, like Bruster’s Ice Cream, to get some publicity.

Sometimes good ads may be positioned wrong. Check out this ad on the back of a bus. Notice the positioning of the ad around the exhaust pipe?