Entries from December 2007 ↓

Ellen Degeneres does a live commercial for Oral-B Triumph on The Ellen Degeneres Show. I think there are a handful of Youtubers that can get away with this too (like Nalts!)

The day that advertising makes it’s way into school report cards is the day that you can find advertising everywhere.

Today is that day!

Seminole County Public Schools allowed McDonald’s to place their product into their kids’ report cards. McDonald’s message reads, “McDonald’s restaurants in Seminole County are proud supporters of various academic programs throughout Seminole County, Florida.”

Perhaps the ad revenue generated via report cards removes the need to hold bake sales to raise money for the schools!

Here’s a sample report card via AdvertisingAge:

Slate V has a good educational video about product placement and deep brand integration in online video. The clip below discusses product placement and brand integration in popular online videos, such as LonelyGirl15 (Icebreakers Sours) and Roommates (Ford), where advertisers are experimenting with product placement that would seem outlandish on regular TV.

Product Placement in online video can work. Advertisers can pay video bloggers to include their products in their videos. The only problem I see is that it’s not very measurable. Sure, you can measure the number of views but not really the increase in traffic to an advertiser’s website.

I think that Asterpix may be the first step towards the solution to that. Users can easily embed links right into video clips. Here’s one that I did quickly to test it out (It’s mocking product placement in the “America’s Next Top Model” TV show).

*** Asterpix’s TOS state that the site is not to be used for commercial purposes but it also makes reference that authorized adertising is OK. So, I’m not too sure if paid product placement is actually OK with them. I sent an email to ask and waiting for a reply.