Slate V has a good educational video about product placement and deep brand integration in online video. The clip below discusses product placement and brand integration in popular online videos, such as LonelyGirl15 (Icebreakers Sours) and Roommates (Ford), where advertisers are experimenting with product placement that would seem outlandish on regular TV.
Deep Brand Integration In Online Video - Slate V
December 6th, 2007 | Brand Integration, Online Product Placement, Online Videos
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