Top 10 TV Show Product Placement Occurences On Broadcast Networks

Nielsen Media tracks occurences of product placement in televison shows. For the first three quarters of 2007, the following are the top 10 TV shows on broadcast networks with the most occurences of product placement, according to data from Nielsen Media:

• American Idol: 4,349 occurences (No doubt, helped out by Coca-Cola cups sitting in front of the judges, like Paula Abdul)
• Fast Cars & Superstars: 3,231 occurences (The title of the series debut was “The Gillette Young Guns Celebrity Race.” When the title of the very first episode has product placement in it, you know there’ll be a lot of product placement coming)
• Extreme Makeover: Home Edition: 2,082 occurences (Perfect show for home furnishings stores and manufacturers)
• America’s Next Top Model: 2,070 occurences (Great place for fashion designers to get their clothing and accessories placed)
• Pussycat Dolls: The Search For The Next Doll: 1,934 occurences (anybody care for some Caress’ Exotic Oil Infusion body wash???)
• The Amazing Race: All Stars: 1,893 occurences (Travelocity was one of the main sponsors of the show)
• Deal or No Deal: 1,827 occurences (You know when the banker calls Howie on the phone? In the Canadian edition of Deal Or No Deal, that phone was the “Rogers’ Line”)
• Hell’s Kitchen: 1,755 occcurences (Great place to get your stuff placed if you are a food manufacturer)
• Beauty and the Geek: 1,496 occurences
• So You Think You Can Dance: 1,409 occurences (Had new songs by pop artists featured on the show)

I really can’t believe The Apprentice didn’t make the list. I thought it’d be a shoe in.

Side note: Coca-Cola appeared 3,157 times in TV programming during the first 9 months of 2007 and Dell computers appeared 773 times.