TechCrunch reported today that podcast advertising spending is on the rise. In 2007, total spent on podcast ads was $165 million. That’s projected to reach $240 million this year and $435 million in 2012. These figures include both advertising and sponsorship spending. It’s good to see that the ad market in podcasts is healthy. And, that is partly why we have a category specifically for podcasts in our newly launched ad auction site, PlaceMyProduct.com. We want to help build a healthy marketplace for podcasters to sell sponsorship space on their podcasts. With our auction-based system of selling sponsorships, podcasters can sell sponsorships on their terms; it could be a single podcast sponsorship, a series of podcast sponsorships, or a time-line sposnorship (for example the podcaster can mention the sposor every episode for, say, one month.
If you’re a podcaster, we invite you to create a PlaceMyProduct.com profile and sell your podcast sponsorships to the highest bidder.
See eMarketer for the full charts.
2 comments ↓
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Chris Moran
[…] California Biotech Lawyer & Attorney : Prinz Law Firm : Serving San Francisco, Bay Area, Silicon… wrote an interesting post today on Advertising Spending On Podcasts To IncreaseHere’s a quick excerptTechCrunch reported today that that podcast advertising spending is on the rise. In 2007, total spent on podcast ads was $165 million. […]
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