Ie. What are the best reasons to keep it around in movies, TV shows, etc.
Because it is big money (for the film/tv show makers) as well as effective (for the advertisers). It’s all about economics. Whether we like it or not, product placement has become an important source of financing for film makers
Some product placement deals are barter agreement. Slate.com reports that http://www.slate.com/id/2138753/
"A manufacturer finances a cross-promotional ad campaign in return for their product being placed in a movie. In the recent James Bond movies, such as Die Another Day and The World Is Not Enough, for example, such deals were valued at over $30 million dollars."
Other product placement deal are in cash
"In Terminator 3, for example, the cash committed for product placements was used to guarantee the deferred part of Jonathan Mostow’s $4,960,000 director’s fee."
If you’re a film maker needing financial support — and most do — product placements are a way to go
In terms of effectiveness, studies show that the most commercially successful film in last 20 years, E.T., sparked an increase in the sales of Reeses Pieces by 65% after its 1982 release. http://media.www.upressonline.com/media/storage/paper518/news/2002/10/24/Entertainment/Product.Placement.Invades.Films-302446.shtml
5 comments ↓
Because it is big money (for the film/tv show makers) as well as effective (for the advertisers). It’s all about economics. Whether we like it or not, product placement has become an important source of financing for film makers
Some product placement deals are barter agreement. Slate.com reports that http://www.slate.com/id/2138753/
"A manufacturer finances a cross-promotional ad campaign in return for their product being placed in a movie. In the recent James Bond movies, such as Die Another Day and The World Is Not Enough, for example, such deals were valued at over $30 million dollars."
Other product placement deal are in cash
"In Terminator 3, for example, the cash committed for product placements was used to guarantee the deferred part of Jonathan Mostow’s $4,960,000 director’s fee."
If you’re a film maker needing financial support — and most do — product placements are a way to go
In terms of effectiveness, studies show that the most commercially successful film in last 20 years, E.T., sparked an increase in the sales of Reeses Pieces by 65% after its 1982 release. http://media.www.upressonline.com/media/storage/paper518/news/2002/10/24/Entertainment/Product.Placement.Invades.Films-302446.shtml
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Some name brands are just just synonymous with that particular type of item. If the product is going to be used anyway, I see no reason for the movie companies not to get paid for the advertising.
I mean it gets sort of hokey for all the beer bottles and cans to be white labled with BEER written on them? And you can’t just have everyone driving around in nondescript cars without identifying markings.
Without advertising, we’d have no free broadcast TV, so I see no reason to get bent out of shape when a TV show uses their sponsors’ products.
Doc Hudson
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Not in the advertising or entertainment industry.
This is only going to get worse. With Tivo and DVRs people can skip commercials, so more and more the networks will make arrangements with advertisers for product placements. Why would they ban this? It makes money for everyone involved in it.
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I used to work in art departments, and from an aesthetic point of view and from the idea of recreating reality, using real products that are in our world every day help to make the world we are watching in movies and on TV realistic and relateable…
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I for one don’t want to watch a movie and see people drinking cans of some made up named cola, or using made up named computers.
It takes away from the authenticity of my movie watching experience.
secondly…if you ban that type of advertising, then you open the door to someone wanting to ban all advertising on the planet.
and …when that happens…everyone who owns, and is trying to grow a business is going to start hunting down and killing every last stupid Flarp who got his panties in a wad over product placement.
So thats your answer…it needs to be kept around because, if banned, it will lead to massive dissent, death, and destruction.
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