My production company is going to start shooting a movie this August. We have a low budget but we have very high expectations for the film and are confident it will go very far. How do I get companies like coca-cola, pepsi, etc., to advertise through our film? I really need help! Thanks!!!
Be realistic, are Coke and Pepsi corporate going to touch you? Probably not. Try for a regional distributor. What is your film about? Don’t just go for placement just for placement, be smart about it and try and target your market. If your film is about an airport, maybe you can target a regional airport. The main thing to consider when approaching a sponsor is how it will benefit THEM. If you are trying to make people give you money, read "How to Win Friends and Influence People" by Dale Carnegie. Essential in seeing things from others point of view. Good luck, sponsors are tough.
PS-Don’t overlook possible non-profit orgs and what they can bring to the table, then get a great publicist to push it to national media.
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You tell them about your high expectations of the film and how it will benefit them. Be sure to approach companies the target the same market as your film will appeal to. That will be a selling point for you.
Also offer exclusives to one brand of each type of product. Example; Coca-Cola would not see the benefit in marketing their product in your film if you are also going to allow Pepsi the same right.
Your budget makes no difference because they will pay you to feature their product.
References :
Be realistic, are Coke and Pepsi corporate going to touch you? Probably not. Try for a regional distributor. What is your film about? Don’t just go for placement just for placement, be smart about it and try and target your market. If your film is about an airport, maybe you can target a regional airport. The main thing to consider when approaching a sponsor is how it will benefit THEM. If you are trying to make people give you money, read "How to Win Friends and Influence People" by Dale Carnegie. Essential in seeing things from others point of view. Good luck, sponsors are tough.
PS-Don’t overlook possible non-profit orgs and what they can bring to the table, then get a great publicist to push it to national media.
References :
Just ask them to sponsor an up and coming business. They may be interested because it will also promote there own company. It looks good if they sponsor a growing business, it can get you both into local and national papers because it makes a good story – I’d talk to the papers or specialised journals to see if they are interested in doing a free feature on how the feature film has come about.
References :
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