Germanys Internet Market

Here I will briefly discuss the possibilities of making money online in Germany (German: online geld verdienen) where geld means money and verdienen means to earn. Of course the methods do not differ to a great extend from the possibilities of making money online anywhere else. However, we will try to figure out where an extra potential for German marketers could lie and how advertisers from abroad should evaluate the German marketplace.

The total online advertisement industry in Germany is rapidly growing with growth rates of 25% in 2008 and 10% 2009. This is impressive if one regards the general reduction of money spent for advertisement caused by the global financial crisis. Some marketing and SEO tools are developed in Germany, but often they are simply imported. Programs and widespread internet developments are often translated. Facebook for example was translated recently not only into German and but also rebuild and adapted to German wishes by introducing studivz. A further example is digg that is known as yigg in Germany. So pay attention. Somebody might just copy your great product idea and earn money for just providing the same thing in another language.

The tax system in Germany is pretty complicated. Regarding income by online advertisement (German: online Geld verdienen) the taxes depend on multiple factors like the business location and the region of your clients or users. So if you earn just a bit by hosting some ads on your private homepage you will not have to pay much. Determining the location of your site users is obviously a hard task since the users of your site might be distributed around the globe. As a consequence if the main language of your site is English or if its content is provided in different languages you need to pay less.

There also exist some special German ads tools or affiliate sites. Zanox is the biggest network paying its users for writing articles about future trends and putting its banners on their sites. Another service for bloggers reviewing products in multiple ways is Trigami located in Suisse. But it is only offered in German and should maybe think about making it possible for English speaking advertisers to join the program. So one could reach the global market for products and increase the income (German: online verdienen).

On the other hand often marketers sitting in other countries do not try to reach the German one. They are just too lazy to translate all their stuff and do not really think about the potential of entering a foreign market. Maybe their product could fall into the niche category in this market much better than in their home market. The German market is probably less competitive, you can see that if you regard typical search terms like online Geld verdienen, Geld online, Internet Geld verdienen where Geld means money and verdienen means to earn.

Technorati Tags: Advertisements