Entries Tagged 'Online Product Placement' ↓

Creative Bube Tube did a little promotional video for Place My Product Dot Com. The goal was to show people that it is possible to sell ads, sponsorships, and product placements directly if you produce videos for YouTube.

Count the number of product placements in this interview:

Here’s the list of product placements appearing in the video:

1. Lifehacker: On Steve’s Tshirt
2. Creative Bube Tube: On the site overlay
3. Lucky Charms: Placed on the table
4. 7Up: Steve takes a sip

None of the above paid to be in the video, but they could have. We just wanted to show a quick few examples of how you can make money by selling ads and product placements in YouTube videos. Of course, if you produce videos for YouTube, you could do even better. Just use your imagination for ways to place ads in your videos and auction it off to the highest bidder on www.PlaceMyProduct.com.

**Note: If you plan to auction off a product placement in a Youtube video, email Tino to put you on the Place My Product Dot Com homepage.

Slate V has a good educational video about product placement and deep brand integration in online video. The clip below discusses product placement and brand integration in popular online videos, such as LonelyGirl15 (Icebreakers Sours) and Roommates (Ford), where advertisers are experimenting with product placement that would seem outlandish on regular TV.

Product Placement in online video can work. Advertisers can pay video bloggers to include their products in their videos. The only problem I see is that it’s not very measurable. Sure, you can measure the number of views but not really the increase in traffic to an advertiser’s website.

I think that Asterpix may be the first step towards the solution to that. Users can easily embed links right into video clips. Here’s one that I did quickly to test it out (It’s mocking product placement in the “America’s Next Top Model” TV show).

*** Asterpix’s TOS state that the site is not to be used for commercial purposes but it also makes reference that authorized adertising is OK. So, I’m not too sure if paid product placement is actually OK with them. I sent an email to ask and waiting for a reply.